Our work

The most trusted source to understand young people in America.

We've built the largest respondent network of young people in America, to help media, government, academia and the private sector understand the next generation with academic‑grade texture.

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Methodology.

Probability‑grade accuracy.

We draw from the same frames as probability‑based surveys — USPS Delivery Sequencing Files, the federal IPEDS college list, and Census Bureau benchmarks — aiming to approach the accuracy of probabilistic methods.

The most rigorous frames in the field.

We start from USPS‑validated addresses. We start from authenticated university records. Every respondent enters through a rock‑solid, identity‑verified foundation — not anonymous opt‑in panels.

Our panel. Only ours.

We never source from external respondent panels — unheard of in the industry. Instead, NORC, Stanford, UCSF Medical School, and Pew Research Center partner with us to use ours.